by Dave Colby & Joan S. Dentler
San Mateo Patch, Septebmer 17, 2011
What began as a humble cake baked in a Detroit kitchen has grown into one of the country’s most successful restaurant franchises.
The Cheesecake Factory, which will open its first San Mateo County location in the Hillsdale Shopping Center on Monday, is famous not just for its cheesecake (more than 30 flavors), but for its inventive menu and generous portions.
Alethea Rowe, senior directing of marketing for the Calabasas-based restaurant franchise, said the company is excited about opening in San Mateo.
“The Hillsdale Shopping Center is a great shopping destination. All of the enhancements that are being done in the mall make this a great spot for Cheesecake Factory,” she said.
She noted that two new retailers, H&M and Forever 21 Mega Store, will soon be opening in the mall.
The 8,300 square-foot restaurant employs 271, and Rowe added that they are still hiring for server positions.
The restaurant, which occupies the old Mervyn’s department store site, can seat 311 guests in its one-story dining room and outdoor patio. Take-out and curbside service will also be available.
“We’ve redesigned the parking lot so that it can accommodate more cars at our curbside pickup,” Rowe explained. “Just call ahead and we’ll carry it out to your car.”
The new restaurant will serve lunch and dinner daily, and brunch on Sundays.
Although San Francisco is the home to the company’s Bay Area flagship store, Rowe expects San Mateo to be an equally popular location. “We will offer the same great service and food, and we hope it will become everybody’s favorite family restaurant.”
Of the 154 Cheesecake Factories nationwide, eight are in the Bay Area.